Rapper J. Cole has set a new record for the highest number of Apple Music streams in a single day. His album KOD hit 64.5M streams, beating the previous record by almost a million streams …
The Verge reports that the previous record was held by Drake’s Views.
Impressively, Apple Music – with around 40M subscribers – achieved 60% of global streams of the album, despite having about half of the subscriber base of rival service Spotify.
The themes of the album have been described as drug abuse, addiction, depression and Black America. J. Cole, whose full name is Jermaine Lamarr Cole, recently explained that the album’s name has several meanings.
Hip-hop artist Cardi B recently broke Taylor Swift’s streaming record on the service. As Apple Music continues to grow its subscriber base, it’s likely we’ll see new records continuing to be set.
