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Who is Jalissa Queen?

Jalissa’s Start as a Product Reviewer

Jalissa’s product review career originally started as a hobby. 

“I did freelance photography, so I found that creating content from products that I was, you know, purchasing, I found enjoyment in it, and I was able to include my photography work in doing that.”

Jalissa notes that she shared her product photos online and noticed that product photos would receive the most attention on her social media platforms. Eventually, sellers, agencies, and brands started reaching out to her about their products. 

In the beginning, “The challenge was time management… even now since it’s full time, time management because I needed to find the time to actually settle into it, to find my comfort zone, my place to do it.”

Jalissa specializes in a large variety of products, especially film and tech. She notes that she is also continually working on getting into reviewing more gaming, beauty, and clothing products, along with products for children since she has two young children. 

“I always look at it from a professional standpoint, so I”m thinking… about gaming [which] a lot of people don’t take really seriously, but I’m like no, there’s some high-tech products in the gaming category.”

She notes that she loves reviewing gaming products because she personally uses a lot of gaming products for her own enjoyment. 

Working with Brands

If Jalissa doesn’t like a product, she starts by talking to the brand. She also ensures that all products she accepts for review align with her interests, quality standards, and more. 

“So, if I’m accepting a product, it’s because I’m interested because they give you all the information, and they’ll give you a link so you can learn about it and stuff.”

Occasionally, products she receives may have defects, and the company will send her a new one when she reports this. However, if the product isn’t up to her standards, she won’t do a review for the company. 

Measuring Her Success

So, how is product review success measured?

“Views are important. Clicks are important.”

However, Jalissa shares, “I look at my live streaming analytics, so I see, you know, how many views I got … If you try to look at how many people are viewing you versus how many people are clicking. The views are important because, say, I’m talking about a certain product in a category that people are looking at.”

If the clicks are low, this doesn’t necessarily mean that she isn’t selling well. Jalissa still makes her commission, but it may indicate that the particular product she is sharing isn’t attractive to people. If this is the case, Jalissa will change the products she is reviewing to keep her audience interested. 

How does Jalissa Make Money?

She notes that consistency is key. She also doesn’t stress out as much about camera quality but focuses on creating authentic and genuine review content. 

The Power of Influencer Marketing

Jalissa shares that she didn’t understand how big influencer marketing was, especially in China, where they favor different platforms and shopping websites. 

“There’s a lot of people who have found huge success just being live streamers on, on those networks, kind of like QVC and stuff. I didn’t understand how big it was until this year.” 

She notes that she is always there for the shoppers first and foremost, which she credits partially to her experience working at Best Buy at 18 years old. 

“I was a computer specialist, and I stood on my feet for eight hours, seven days a week, and when shoppers came in, it was my job, not only to greet them but [to] be there for them if they had questions about any of the products in the store.”

Future Plans

Jalissa shares that she has been reinvesting in her business by purchasing new tech for live streaming and continuing to expand her knowledge in the tech field. 

She’s excited to see what the next year holds as she continues to grow her business. 

“Put all your insecurities and things aside and just go for it.”

Amy DeYoung is a freelance blog post writer covering influencer marketing and business topics. As the daughter of two business owners, she’s been fascinated by all things business from a young age, which led her to graduate from college with a bachelor’s degree in business. When she’s not typing away, she spends her time reading nonfiction books and mystery novels, baking scrumptious desserts, and playing with her dog.

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