Apple has released a new iPhone 7 ad called “Race” made exclusively for Japan. The new 30-second spot features the Jet Black iPhone 7 Plus and a very fast-paced run between two men through a busy part of town. The ad concludes with the iPhone-equipped man winning the so-called race by using Apple Pay to quickly board a train…
Apple Pay only launched in Japan in late October of this year after first debuting in the United States and a few other countries two years ago. Bringing Apple’s mobile payment service required integrating FeliCa mobile payment technology which is widely used in the country.
Using Apple Pay in Japan requires special hardware because of this technology:
You can view the Japanese iPhone ad below via Apple Japan on YouTube:
https://www.youtube.com/watch?v=J9V2JxwSma8&t=0s&app=desktop
(H/T Michael Steeber)
