Apple today has listed Jennifer Lawrence’s upcoming film ‘Serena’ on the iTunes Store. The film is not slated to hit theaters in the United States until March 27th, but eager Lawrence fans can rent it on iTunes now for $9.99 in HD. The film also went up on Google Play this morning.
‘Serena’ stars Jennifer Lawrence and Bradley Cooper as the lead couple. The film is set in North Carolina during the Great Depression and focuses on making it through the time period while fighting “blackmail, jealousy, and murder.”
$9.99 is certainly steep for a digital movie rental, but keep in mind you’re also paying for the three weeks early access to the film and not having to go see it in a theater. You can rent ‘Serena’ on iTunes now.
Typically major films tend to hit iTunes several weeks or months after their theatrical release, of course, with the last big exception being The Interview under admittedly different circumstances.