Peanut butter powerhouse Jif and popular GIF service Giphy have teamed up to create a limited run of special 40-ounce jars of peanut butter with double-sided JIF/GIF labels to “settle the great debate over how to pronounce GIF.”
The fun collaboration comes just before National Peanut Butter Lover’s Day on March 1. With the double-sided label, there’s a guide for saying Jif with a soft G and GIF with a hard G.
The big debate over how to pronounce GIF has gone on for years even after the creator, Steve Wilhite said it’s pronounced with a soft G instead of hard G (JIF). That’s because many people naturally say GIF with a hard G like “gift,” “guff,” “gaffe,” “gimp,” or “graphics” which is the G in GIF stands for (Graphics Interchange Format). There’s even an entire website dedicated to explaining the logic behind GIF being pronounced with a hard G, like Giphy and Jif are advocating, contrary to the founder’s preference.
On the top lid, Jif and Giphy have “If you’ve even called a GIF a Jif, we forgive you.”
The two companies have made some fun GIFs for the occasion, are encouraging the use of hashtag #JifvsGif, and even put up a microsite.
Where do you stand on the great GIF pronunciation debate? Share your thoughts in the comments below!
