Joanna Hoffman, a former key Apple exec and close confidante of Steve Jobs, has attacked Facebook’s unwillingness to act on hate speech.

Often referred to as Steve’s ‘right-hand woman’ – and one of the few Apple execs willing and able to stand up to him – Hoffman didn’t mince her words …

CNBC reports on her remarks at the CogX tech conference.

She contrasted Facebook’s response to that of Twitter in respect of posts by President Trump. Twitter applied a fact-check to one tweet, declaring it untrue, and placed a warning in front of another that it glorified violence.

While Hoffman said she had “enormous respect” for what Facebook had achieved she suggested certain aspects of the social media giant were “destroying the very fabric of democracy, destroying the very fabric of human relationships and peddling in an addictive drug called anger.”

“You know it’s just like tobacco, it’s no different than the opioids,” she added. “We know anger is addictive, we know we can attract people to our platform and get engagement if we get them p—-d off enough. So therefore what, we should capitalize on that each and every time?”

Twitter placed a fact-check alert on one of Trump’s tweets, advising that independent reports found no evidence to support the claim that mail-in ballots led to voter fraud. It then applied a warning notice to a new Trump tweet, finding that it broke the rule against glorifying violence via the ‘when the looting starts, the shooting starts’ quote.

Facebook, in contrast, left both posts unchallenged. A number of the company’s own senior staff criticized this decision, including Facebook Messenger product designer Trevor Phillippi.

Many others have expressed incomprehension at Zuckerberg’s stance.

Zuckerberg has still given no credible explanation for the decision, despite saying that he was ‘deeply shaken and disgusted by President Trump’s divisive and incendiary rhetoric.’ His comment that people need to see what Trump is saying doesn’t address the issue, since Twitter’s approach leaves them visible.

Joanna Hoffman is a marketing specialist who was the fifth person hired by Steve to join the Macintosh team back in 1980.